As the first phase of the Shop Carrollton Campaign, a partial series of streetscape banners have been placed in strategic intersections throughout the City until mid-May, and scheduled again in October and November just before the holiday season. Streetscape banners will serve as reminders to residents while commuting to shop within City boundaries, and in an effort to capture sales tax dollars, target those who work in Carrollton but live outside City limits. In addition, the banners and other campaign goals will provide examples of City accomplishments due to local purchases.
The campaign also includes public education, in-store promotion and Web site promotion.
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